_Nadine is a multidisciplinary creative director with a strong copy background who has made award-winning work across a spectrum of media around the globe. Clients include Google, Beats, Converse Music, Adidas, Estée Lauder, Pernod Ricard, Beam Santory, Pepsi and more. She’s always in the mood to make magic, so do get in touch.
As part of Burberry's Open Spaces campaign, this collaborative film with The Mill/MPC and MEGAFORCE has been viewed +750 000 times on the brand's IG account with a +150 000 on YouTube and been covered in the press from Campaign Magazine to The Guardian's social accounts.
Clio - Gold
One Show - Best of Discipline
D&AD - Yellow Pencil | Graphite Pencil x 2
Adweek - Ad of the Week; Work of the Week
CONCEPT DEVELOPMENT + CD + COPY
STRATEGIC THINKING • IDEATION • TAKE THE LEAP • CREATIVE BOUNDARY PUSHING • STORYTELLING • COLLABORATION • BIG THINKING •
PURPOSEFUL BRAND BUILDING • IDEATION • TAKE THE LEAP • CREATIVE BOUNDARY PUSHING • STORYTELLING • COLLABORATION • BIG THINKING •
PURPOSEFUL BRAND BUILDING • IDEATION • TAKE THE LEAP • CREATIVE BOUNDARY PUSHING • STORYTELLING • COLLABORATION • BIG THINKING •
TREND ANALYSIS • STRATEGY • BRAND BUILDING • CREATIVE DIRECTION • BRAND COLLABS • THINK DIFFERENTLY •
TREND ANALYSIS • STRATEGY • BRAND BUILDING • CREATIVE DIRECTION • BRAND COLLABS • STORYTELLING •
TREND ANALYSIS • STRATEGY • BRAND BUILDING • CREATIVE DIRECTION • BRAND COLLABS • STORYTELLING • TREND ANALYSIS •
CONCEPT DEVELOPMENT + INFLUENCER MANAGEMENT
As part of their "Impossible is Nothing" campaign, we successfully launched Homeland in collaboration with Africa's most prolific designer Rich Mnisi, taking centre stage in adidas stores from Cape Town to London, Paris, New York and Dubai.
CONCEPT DEVELOPMENT + PRODUCTION
Clio - Bronze
Webby Awards - Nominee
Digiday Awards - Finalist
CONCEPT IDEATION • BRAND DEVELOPMENT • TECH EXPLORATION • LET'S GET DIGITAL • COPYWRITING • CREATIVE DIRECTION • PLAYING • STRATEGY
CONCEPT IDEATION • BRAND DEVELOPMENT • TECH EXPLORATION • LET'S GET DIGITAL • COPYWRITING • CREATIVE DIRECTION • PLAYING • STRATEGY •
• CONCEPT IDEATION • BRAND DEVELOPMENT • TECH EXPLORATION • LET'S GET DIGITAL • COPYWRITING • CREATIVE DIRECTION • PLAYING • STRATEGY
With Rubber Tracks we understood that music is made for sharing. We followed with a campaign to do just this. We partnered a platform made for sharing - Tumblr. What naturally followed was the meme and gif generation and a campaign that broke all records for most engaged posts of all time.
CONCEPT DEVELOPMENT + COPY CD + PR
D&AD - Wood Pencil x3
Cannes Cyber Lion - Silver x3 | Bronze
One Show - Silver Pencil | Bronze Pencil
Clio - Gold | Silver | Bronze
Art Director's Club, Digital | Silver
Eurobest Awards - Grand Prix
London International Advertising Awards - Gold
In an effort to create a music app that uses emotional human elements in typical streaming algorithms, we successfully launched the biggest new thing in the music industry in years. Beats Music debuted as the #1 music app, #5 overall iPhone app and has since been bought by Apple.
Thank you for taking the time to enjoy some of the creative sparks that have been making me deliriously happy for the last decade or so
LET'S WORK TOGETHER
MYFAVOURITENADINE@GMAIL.COM