Rooted in their belief that “Impossible is Nothing”, adidas takes pride in being a platform for incredible voices that reflect the passion, dedication, and perseverance it takes to go after a dream. This season adidas wanted to create a first-of-its-kind collaboration campaign that showcases a voice that could epitomize their belief and partnered with arguably Africa’s top contemporary fashion designer Rich Mnisi, to create a collection that came together to tell the exciting story of his Tsonga roots.

As part of a 360 campaign, a 3D projected billboard was produced as

a disruptive DOOH experience.