ABV Brands wanted to create an influencer campaign that consists of a modern-day circle of lumière who could educate consumers and lead the brand into the 21st century. We created a digital campaign that emphasized the brand intrinsic: successful moments, big or small are celebrated with Courvoisier. We gave fans all access into the lives of the lumière, first in France where the lumière experience the heritage of Courvoisier, then in NYC and throughout individual success celebrations in the lives of the lumière.
The lumière: Designer David Tlale, TV & social media personality Bonang Matheba and rapper/producer Anatii.
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Each influencer was assigned a Courvoisier variant with which they created their very own signature cocktail.