Absolut is famous for its long history of iconic advertising, and its artistic partnerships with some of the most daring creatives of the last four decades. To help find the next generation of bold artistic voices from across the world we launched the global Absolut Creative Competition, the biggest collaboration effort in the history of Absolut. It encouraged creatives from all over the world to create expressions that bring alive what one of the brand beliefs mean to them. Global winners saw their work displayed on globally iconic OOH sites, and enjoyed a cash prize.

To launch the search, we created various TVCs and digital videos, divided into four decades of creativity. Following we sent bespoke press and artist competition invitations packs.