Absolut was throwing one of their epic parties but wanted to include party-goers who couldn't physically make it to the venue. We created the Absolut Reality experience. We sent out 360 degree digital invitation videos along with 6000 VR headsets to fans and prompted them to download the app in order to view the live experience. Following we recorded the actual evening with drones in 360 so that - with the headset and the Absolut Reality app in-hand - faraway fans had everything they needed to experience the live show in their own homes with friends.