MONKEY SHOULDER #UPTOYOU

Right off the bat Monkey Shoulder likes to break "whisky rules" by offering an escape from the contrived rules of old whisky conventions. After all it is the No.1 single malt blend in the world and the No.1 preferred malt in the top 100 bars in the world. 

 

We created a copy-driven OOH campaign that drives this through playful conversation.

MOSH OOH 2.png
MOSH OOH 4.png
MOSH OOH 3.png
MOSH OOH 6.png
MOSH OOH 8.png
MOSH OOH 7.png
MOSH OOH 9.png
MOSH OOH 5.png
MOSH OOH 1.png