Converse gets what it takes to start a band and run with it, hence Converse Rubber Tracks, a community-based recording studio for emerging musicians. This is a tradition they wanted to continue, so who better to turn to than the creatives at Rolling Stone. Challenge accepted I turned to the social media platform that was created for "sharing": Tumblr. Here I could support viral content like gifs and memes. It was a winner, breaking world records for most engaged sponsored posts of all time.