Campaign Name: EXTREME New Pack Launch
Creative Director: Paul Lawrence
Copywriter: Nadine Oosthuizen
THE EXTREME MOMENT:
EXTREME never stands still or coasts. An EXTREME moment is upwardly dynamic, like revving up with friends before hitting the club, gearing up for the next stage of the party, and turning up the volume just as the beat drops.
EXTREME CONFIDENTLY ASKS: “WHAT’S NEXT?”
To create TTL launch assets for the new EXTREME pack that speak to the ‘ramping-up’ of moments.
For art to create a sense of movement/dynamism that conveys the message of excitement about that "What's Next" moment.
Copy to create the excitement of the experiences possible when you have a kick of natural EXTREME energy, that'll keep you going.
A clear and encouraging call to action to #GOLOUD.