NOTHING'S TOO HOT FOR HUNTER'S
The brief was simple: Create a digital campaign that will generate massive engagement and make Hunter's cider cool again. So we brought in three of SA's coolest people in music, street culture and fashion to curate the coolest things on their radar right now, and turned the campaign into a competition where consumers could win these cool things they curated.
Then we built an augmented reality world accessible from a smartphone for consumers to fully emerge themselves in a world of cool things. The Nothing's Too Hot for Hunter's Competition has been the most successful digital campaign for the brand to date.
THE LAUNCH: DJ DOOWAP
We kicked the campaign off with DJ Doowap, who launched with her collection of cool things, followed by two surprise drops with even cooler prizes. Priddy Ugly followed and finally Lulama Wolf. (Influencers were featured for a period of two weeks each.)