ABV Brands wanted to create an influencer campaign that consists of a modern-day circle of lumière who could educate consumers and lead the brand into the 21st century. We created a digital campaign that emphasized the brand intrinsic: successful moments, big or small are celebrated with Courvoisier. We gave fans all access into the lives of the lumière, first in France where the lumière experience the heritage of Courvoisier, then in NYC and throughout individual success celebrations in the lives of the lumière.
The lumière: Designer David Tlale, TV & social media personality Bonang Matheba and rapper/producer Anatii.
LIQUID TO LIPS
Each influencer was assigned a Courvoisier variant with which they created their very own signature cocktail.
David Tlale launched seven collections in collaboration with Courvoisier during New York, Lagos, Paris and Cape Town Fashion Weeks. Most notable was New York Fashion Week where all three lumière joined in support. Again launching an online presence where fans could have front-row access to all the happenings. Building additional engagement, we ran a competition where one lucky consumer stood the chance to win a custom-made David Tlale suit and join them in New York. In Paris, David designed a pocket square inspired by the Eiffel Tower, which was exclusively sold with a Courvoisier VSOP pack.