Following a very dull, restricted and disheartening 2020, Jive Cooldrinks – the most colourful soda in Cape Town - decided to hit reset and inspire us to make fun, happy summer memories.
We kicked the campaign off with the most controversial activation: Strip the historic, colourful Bo-Kaap of its colour.
Only to re-introduce colour in order to celebrate the Bo-Kaap, the real way: as a symbol of self-expression and freedom. The campaign essentially turned into an award-winning tribute to a community that will never be stripped of its colour again.
*The campaign won numerous awards, including 2 Loerie Awards, Creative Circle Award and an IAB Award.