Client: L'Ormarins Queen's Plate | The Rupert Family
Campaign Name: 56th & 157th LQP
Copywriter: Nadine Oosthuizen
Host the 156th & 157th running of the glamorous L’Ormarins Queen’s Plate. This included all BTL assets, such as PR of the event, organizing and event management, influencer management, social media posting/ hype.
WHAT WE DID:
We turned the event into a two-day affair, making it the only multi day race on the continent. We also paired the correct micro and macro influencers to attended and amplify PR.
- Pre-, and post-event social copy
- Live posting on the day
- Press release copywriting
- Influencer activation concept
- Influencer management
VARIOUS SOCIAL MEDIA LAUNCH POSTS: