VODACOM RED

Vodacom wanted to launch their RED contract plan through a unique experience with longevity. We conceptualized and secured a partnership between SA's top fashion designer, David Tlale and Vodacom Red to create a once-off red collection to be showcased at South Africa's premium horse racing even, Vodacom Durban July. 

As a TTL campaign, digital content pieces and OOH  (displayed 
nationwide) were produced. 

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PR SUCCESS