Annual airport takeover
Coronation, a leading brand in the South African & global investment industry, wanted to do an airport take-over in SA's biggest airports: O.R. Thambo (in Johannesburg) and Cape Town International.
In light of the COVID-19 pandemic and global travel restrictions, Coronation wanted to reassure clients (when travel restrictions were lifted), that they are still there and never stopped working tirelessly to make their clients's money grow.
As a copy-driven exercise, we created light-hearted COVID-19 messaging on each panel as travellers land, to surprise and and delight as one moves towards a final destination.
The bigger brand campaign also needed some radio ads: