PEPSI #ImpossibleToIgnore Campaign
2020. A year so packed with life-changing events. Or nothing at all. Whatever the case, we made sure yours were full, of Pepsi.
We kicked off with a million dreams, and made one come true – the million bucks sip social challenge. We enabled the greatest rivalry on African soil. Nadal vs Federer. We turned living in isolation into one world together at home, with the Global Citizen Show. We made retail theatre and new friends with drop-offs. We served up surprises and delights on Mandela Day.
Some of my favourite 2020 social media content, art & copy directed includes: