SAVANNA LEMON LAUNCH
Savanna is South Africa’s most loved cider, renowned for its dry humour and unapologetic tone. When it was time to launch the new Savanna with no alcohol on digital, we imagined an unapologetic world where the rules don’t apply and added a generous dash of dry humour. We created content that broke the stereotypical rules of drinking culture and introduced the new variant as Savanna’s youngest sibling - the one who believes that #RulesDontApply.
Then we organised an activation, wrote a couple of TVCs and spread the non-alcoholic news across all digital platforms and social media.