ABSOLUT VODKA COMPETITION
Absolut is famous for its long history of iconic advertising, and its artistic partnerships with some of the most daring creatives of the last four decades. The Absolut Creative Competition was a new initiative established to help find the next generation of bold artistic voices from across the world. Creatives were challenged to share their vision of a better tomorrow through an artwork that brings to life one of Absolut’s five brand beliefs. Winners from all over the globe not only enjoyed a cash prize, but also saw their work OOH and in stores.
We ran social adds to bring new awareness to Absolut's iconic poster history throughout 4 decades, with call to actions to enter their own poster globally.
Bespoke DMs were delivered to the press as well as specially invited artists:
THE RESULT? A global phenomena with UGC from all continents: From underground parties in Russia to Graffiti battles in Nigeria. We saw art work reflecting our current global dialogue in the most incredible ways: