Annual airport takeover
Coronation Fund Managers is marked for a yearly ad campaign airport take-over. However, this time, in light of the COVID-19 pandemic and global travel restrictions, Coronation particularly wanted to reassure clients through their messaging that they are still there and never stopped working tirelessly to make their clients's money grow.
As a copy-driven exercise, we created light-hearted, yet on-brand, COVID-19 messaging on ad panels in landing and departure areas, to surprise and delight passengers moving towards their final destination.
The bigger brand campaign also needed some radio ads: