NOTHING'S TOO HOT FOR HUNTER'S
The brief was simple: Create a digital campaign that generates massive social engagement and elevates Hunter's Cider's rapport as Africa's No.1 coolest cider.
We created a Digital campaign, run by the coolest African originators, including DJ Doowap, Lulama Wolf, and Priddy Ugly, each curating their pick of the coolest prizes up for grabs through an AR world in Facebook.
*The campaign turned out to be the most successful digital campaign for J.Walter Thompson to date.
THE LAUNCH: DJ DOOWAP
We kicked the campaign off with DJ Doowap, who launched with her collection of cool things, followed by two surprise drops with even cooler prizes. Priddy Ugly followed and finally Lulama Wolf. (Influencers were featured for a period of two weeks each.)