JIVE Cooldrinks: *DalaYourColour
*
(Show your colour with pride)

Jive is the Western Cape’s most colourful soda. Following a restricted 2020, we launched their summer campaign – #DalaYourColour (Show your colour with pride) – by doing  something drastic. We painted the famous colourful houses of the Bo-Kaap, completely stark white. The purpose? To create a reminder that in this iconic neighbourhood, colour is a symbol of self-expression and freedom.
 

 

*CAMPAIGN AWARDS 2021:

Silver Loerie Award  (PR and Integrated Campaign)
Bronze Loerie Award (Writing for Radio and Audio)

Silver IAB Bookmark Award (Integrated Campaign)

1st  Place 2021 Creative Circle Awards (OOH)

2nd  Place 2021 Creative Circle Awards (PR & Media)
Gold Smarties Award (Social Media Marketing)

 

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