Quintessentially, Monkey Shoulder breaks old-fashioned whisky-drinking conventions by playfully reminding their consumers that the way they enjoy their whisky is completely up to them. After all, they did have the taste to choose the No.1 single malt blend in the world. 

 

Wearing my wordsmith hat, we produced a copy driven ATL campaign to drive this message through a variety of witty and light-hearted billboard and print ads.