SAMSUNG GALAXY Z Series X BONANG MATHEBA AFRICA LAUNCH
Following the International launch of Samsung's Galaxy Z Flip3 5G & Flap3 5G, we aided in extending their mission to bring Foldable phones into the mainstream, in Africa. We amplified the launch by facilitating the partnership between the right influencers and the brand for a Johannesburg launch.
As renowned media personality, Bonang Matheba created natural assets as well as host the African launch event with fellow influencers: Miss South Africa/ Universe Zozibini Tunzi and rapper Cassper Nyovest.
*International launch asset
Based on the local audience, studies show that e-commerce and social advertising pays off when done in an authentic manner, and therefore local content was created as an extension of the look and feel of our influencers' daily routines their followers have come to know.
Extended Unboxing Event