Vodacom RED is for the individual who expects more in life, and to launch their new contract plan we couldn’t think of anyone better to partner with than SA's top designer David Tlale. Abandoning his signature affinity for black, for the first time in his 15-year career, Tlale created a once-off signature RED collection consisting of 10 looks, showcased for VIP guests at the most anticipated horse racing event of the year, the Durban July. 

As an integrated campaign, digital content pieces and OOH  (displayed nationwide) were produced.